Elon Musk’s X has appointed serial entrepreneur and growth hacker Nikita Bier as its new head of product.
“I’ve officially posted my way to the top,” Bier wrote on X, alluding to his large presence on the app.
Bier is best known as the founder of apps like Gas, which was acquired by Discord, and TBH, which was acquired by Facebook. Both Gas and TBH were apps geared toward teens, who were encouraged to leave one another compliments.
More recently, Bier has been working as a venture partner at Lightspeed and as an adviser to the Solana Foundation.
“While I already spend every waking hour on this app, I’ll now be spending that time helping others unlock that same value,” Bier wrote on X about his new position. “And we’ll certainly be leveraging the power of Grok to create hyper-relevant timelines and help people understand everything that’s happening. Thanks @elonmusk and the X team for inviting me to work on the product that I live and breathe.”
Elon Musk, in return, posted “Welcome to X” and replied to Bier, “LFG!!” followed by two rocket ship emojis.
Bier’s success to date has relied not only on his ability to build apps that resonate with a younger demographic, but also on driving growth for those apps over a short period. At X, he could potentially build features that drive adoption beyond the user base that’s typically drawn to text-first social networks.
Already, he’s hinted at plans for what comes next, posting to X that “someone should fix notifications,” and suggesting he had prototyped a deeper Grok integration during his interview.
