Amazon plans to shut down its stand-alone Freevee app in August, according to an in-app notice to users. The free, ad-supported streaming service is directing viewers to continue watching Freevee content on Prime Video.
“Prime Video is the new exclusive home for Freevee TV shows, movies and Live TV,” the notice to readers states. “The Freevee app will be accessible until August 2025. Continue watching your favorite Free Originals and our library of hit movies, shows, and live TV on Prime Video for free, no subscription needed. Download Prime Video to get started and sign-in with your Amazon account.”
The move doesn’t come as a surprise, as Amazon confirmed back in November 2024 that it was sunsetting the service and integrating its content into Prime Video.
Amazon said in a statement at the time that it had “decided to phase out Freevee branding. There will be no change to the content available for Prime members, and a vast offering of free streaming content will still be accessible for non-Prime members, including select Originals from Amazon MGM Studios, a variety of licensed movies and series, and a broad library of FAST Channels — all available on Prime Video.”
Amazon’s decision to shut down the service likely reflects a strategic move to simplify its offerings and centralize content on a single platform. Instead of operating two separate services, the company is consolidating its streaming efforts around Prime Video.
Launched in 2019, Freevee is available in the United States, United Kingdom, Germany, and Austria. The service was initially called “IMDb TV” and later rebranded to Freevee in 2022.
Popular original series on Freevee include Emmy-nominated reality comedy show “Jury Duty,” crime show “Bosch: Legacy,” soap opera “Neighbours,” and more. These shows are accessible on Prime Video under the “Watch for Free” section.
The news comes a few weeks after a Nielsen report found that streaming services surpassed both cable and network television in total viewership among people in the U.S. for the first time in May, and that free streaming services have been a major driver of streaming’s overall success. The report found that Pluto TV, Roku Channel, and Tubi accounted for a combined 5.7% of total TV viewing in May.
