TikTok adds a space for organizing content with others, teases ‘Shared Feeds’

TikTok is launching “Shared Collections,” a new way for users to share and organize TikTok content in one place with friends or family. The company also teased the upcoming launch of “Shared Feeds,” which will let users watch TikTok content together through a shared interest-based feed.

TikTok rolled out individual Collections earlier this year to let users save content in custom folders. With Shared Collections, users can now do things like create a space to share cookie-swap plans and holiday-dinner ideas with their family. Or, they can create Shared Collections to organize decor inspo or Secret Santa ideas.

“Whether it’s content from their favorite creators, inspiration for a home design project, or a new skill they’re learning together, Shared Collection makes it easy for people to stay organized as they discover and save on TikTok,” the company explained in the blog post.

You can only create a Shared Collection with someone if you’re both following each other. Collections can stay just between friends and family, or they can be made public.

Shared Collections are available globally to accounts of those over age 16.

As for Shared Feeds, which are launching in the coming months, TikTok sees them as a way for users to discover content together. Users can generate Shared Feeds in one-on-one direct messages.

Shared Feeds will surface new content tailored to both users’ tastes, such as sports or winter activities, and their favorite creators. The feeds are generated based on users’ TikTok activity, such as what they like, watch, and comment on.

It’s worth noting that the feeds aren’t continuous, as users will find a selection of 15 videos in their Shared Feed each day.

The feature is similar to Instagram Reels’ Blend feature that lets you create a custom, personalized reels feed for you and your friends.

Users will be able to create a Shared Feed by sending an invite to another user. Once the invitation is accepted, they can create a feed and chat about it in DMs. After both people have watched all the videos, they can view metrics, including which videos they both liked, in their “Shared Likes” history.

TikTok also announced that it’s launching greeting cards that users can send each other. Users will be able to select a greeting card inside their chats, write a message, and send it. The receiver will get a festive animation alongside the message.