Customers can now use Adobe’s apps like Firefly, Adobe Express, Photoshop, Premiere, Acrobat, InDesign, Illustrator, Stock, Lightroom, and others directly with Slack’s AI chatbot, Slackbot, Adobe announced on Monday. In addition, more than 70 Adobe tools will become available in Slack through the Adobe for Slack MCP app.
With the Slackbot integration, users will be able to describe what they want to do, and the bot will call the right Adobe tool to complete the task. Adobe said that while calling its tools, Slackbot also takes in the context of the conversations. For instance, users can get information from conversations or Canvas and turn it into PDFs, images, and videos. They can also bring in assets from previous campaigns or the Creative Cloud asset library into a chat and edit them.
At launch, this integration will be available to Slack Business+ and Enterprise+ teams.
While productivity and creative companies have been busy adding AI features into their tools, most people still work in conversational boxes. This pushes the tool providers to make their features available through services like ChatGPT, Claude, and Slack.
Last month, Adobe introduced a similar integration for ChatGPT and is planning to launch a Gemini integration soon. Deepti Pradeep, senior director for Agentic AI at Adobe, told TechCrunch over email that people are using the company’s tool in other apps for repeatable workflows like batch-editing images or resizing creatives without leaving the app.
“In focus groups, people talked about the value they get from this experience very clearly: saving time, getting to the outcome they want faster without having to micromanage every step, being able to access Adobe wherever they’re already working. That’s been interesting for us because it’s pushed us to think less about individual edits and more about the larger outcome someone is trying to get to,” Pradeep said.
Other creative tools like Canva and Figma are also making their capabilities available in chatbots like ChatGPT and Claude. On the other hand, companies like Anthropic are releasing tighter integrations in Slack, because team context is often captured through those conversations.
Pradeep said that consumers having choices between tools is a good thing, but Adobe has the advantage of providing both creative and productive tools across different modalities.
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