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Home » OpenAI goes all in with Jony Ive as Google plays AI catchup

OpenAI goes all in with Jony Ive as Google plays AI catchup

GTBy GTMay 23, 2025 TechCrunch No Comments2 Mins Read
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OpenAI just made its biggest acquisition yet, scooping up Jony Ive and Sam Altman’s secretive device startup, io, in a $6.5 billion all-equity deal. Ive, the legendary designer behind the iPhone and other iconic Apple products, will now lead creative and design work at OpenAI through his firm LoveFrom. The goal? To take AI “beyond the screen” and build a new generation of AI-powered consumer devices.

Beyond the tech, there’s a clear narrative play here. OpenAI is framing Altman as the Jobs-esque visionary and Ive as the design genius who makes it all real. Social media had a field day with the staged buddy shots of the duo, but the messaging is hard to miss: Take the iPhone launch, and make it AI.

Today, on TechCrunch’s Equity podcast, hosts Kirsten Korosec, Max Zeff, and Anthony Ha unpack the deal, dive into AI wearables, and discuss more of this week’s tech headlines.

Listen to the full episode to hear about:

Max’s inside scoop from Google I/O: the return of Google Glass and developers’ reactions to Google’s AI-powered search upgrades

Luminar drama from layoffs to CEO step downs and the lidar startup’s potential $200 million fundraising effort

23andMe’s second life, and what the company’s new buyer plans to do with users’ DNA data

Equity will be back next week, so don’t miss it!

Equity is TechCrunch’s flagship podcast, produced by Theresa Loconsolo, and posts every Wednesday and Friday. 

Subscribe to us on Apple Podcasts, Overcast, Spotify and all the casts. You also can follow Equity on X and Threads, at @EquityPod. For the full episode transcript, for those who prefer reading over listening, check out our full archive of episodes here.



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