Daniel Rausch, vice president of Alexa and Echo, announces the Echo Studio and Echo Dot Max during an Amazon event showcasing new products in New York City, U.S., September 30, 2025.
Kylie Cooper | Reuters
Amazon on Tuesday unveiled four new smart speakers and voice-activated displays that are revamped with Alexa+, its personal assistant that’s powered by generative artificial intelligence.
The company debuted the Echo Dot Max, a revamped version of its compact smart speaker, which costs $99.99. Amazon also unveiled a new Echo Show 8 and Echo Show 11, priced at $179.99 and $219.99, respectively.
There’s also a new version of the Echo Studio, a larger, higher-end model with a more powerful speaker, priced at $219.99.
All the devices are available for preorder on Tuesday, and users will get Alexa+ early access “out of the box,” Amazon said. The Echo Dot Max and Echo Studio ship Oct. 29, while the Echo Show 8 and Echo Show 11 ship Nov. 12.
The devices were launched at Amazon’s fall hardware bonanza, held in New York. They’re the first batch of revamped products under the leadership of Panos Panay, a former Microsoft hardware leader who joined Amazon in 2023.
It’s also the first set of Amazon hardware to integrate the company’s long-awaited Alexa+, which debuted in February and has slowly rolled out in early access for some users.
“These are the most powerful Echo devices we have ever created,” Panay said on stage at the event. “Custom silicon, advanced sensors, our best microphones and sound, noise cancellation, understanding the user, faster than anything we’ve ever delivered before. They’re also beautifully designed to fade into the background.”
Alongside a revamped look, Amazon added new AZ3 and AZ3 Pro chips for edge processing to the devices, which are faster, more powerful and have “AI built right in,” said Daniel Rausch, the head of Amazon’s Alexa and Echo businesses.
Panos Panay, head of Amazon’s Devices and Services team, introduces Echo during an Amazon product event in the Manhattan borough of New York City on September 30, 2025. Amazon announced its next generation of Kindle, Ring, Blink, Fire TV, and Echo devices.
Charly Triballeau | Afp | Getty Images
The devices also feature a so-called Omnisense platform that gives Alexa “better contextual awareness,” Rausch said. It allows the Echo Show to be able to recognize users and serve up personalized insights, like an analysis of how they slept last night or alert users if they left their front door unlocked after midnight.
Amazon faces growing pressure to update its hardware and software for the generative AI age following the success of rivals such as OpenAI’s ChatGPT and Google’s Gemini. Meta also has its Ray-Ban Meta glasses, which use its Llama large language model to answer spoken questions from the user.
Amazon is also looking beyond Alexa or Echo smart speakers for opportunities in device growth.
The company in July confirmed it’s acquiring AI wearables startup Bee, which makes a wristband that can record and transcribe conversations.
