LetzAI is quickly becoming a go-to platform for high-quality AI-generated images. With a mission to democratise and personalise AI-powered image generation, it has emerged as one of the most popular and high-quality options on the market.
The problem:
In 2023, Neon Internet CEO and co-founder Misch Strotz was struck by a clever idea: give Luxembourg residents the power to easily generate local images using AI. Within a month, Luxembourg-focused LetzAI V1 went live.
Encouraged by strong local demand, Strotz and his team began working on a global version of the platform. The vision? An opt-in AI platform empowering brands, creators, artists, and individuals to unlock endless creative possibilities by adding their own images, art styles, and products. “Other AI platforms scrape the internet, incorporating people and their content without permission. We wanted to put the choice and power in each person’s hands,” Strotz explains.
Before long, the team began working on V2. In addition to generating higher quality and more personalised AI-generated images, V2 would drive consistency across objects, characters, and styles. After uploading their own photos and creating their own models, users can blend them with other models created by the community to create an endless number of unique images.
However, LetzAI faced a significant hurdle in training and launching V2 – a global GPU shortage. With limited resources to train its models, LetzAI needed a reliable partner to help evolve its AI-driven platform and keep it operating smoothly.
The solution:
In the search for a fitting partner, Strotz spoke to major vendors including hyperscalers and various Europe-based providers. Meeting Gcore’s product leadership team made the decision clear. “It was amazing to meet executives who were so knowledgeable about technology and took us seriously,” recalls Strotz.
Gcore’s approach to data security and sovereignty further solidified the decision. “We needed a trusted partner who shared our commitment to European data protection principles, which we incorporated into the development of our platform” he continues.
The result:
LetzAI opted for Gcore’s state-of-the-art NVIDIA H100 GPUs in Luxembourg. “This was the perfect option, allowing us to keep our model training and development local. With Gcore, we can rent GPUs rather than entire servers, making it a far more cost-effective solution by avoiding unnecessary costs like excess storage and idle server capacity,” Strotz explains. This approach provided flexibility, efficiency, and high performance, tailored specifically for AI workloads.
LetzAI was able to adapt its app to run in containers, configure model training tasks to run on GPU Cloud, and use Everywhere Inference for image generation and upscaling. “Everywhere inference reduces the latency of our output and enhances the performance of AI-enabled apps, allowing us to optimise our workflows for more accurate, real-time results,” Strotz says.
In just two months, LetzAI V2 launched to serve users around the world. And Strotz and team were already developing its successor.
Empowering creativity with scalable, high-performance AI infrastructure
With Gcore’s continued support, LetzAI quickly deployed V3. “The Gcore team was incredibly responsive to our needs, guiding us to the best solution for our evolving
requirements. This has given us a powerful and efficient infrastructure that can flex according to demand,” says Strotz.
Running V3 on Gcore means LetzAI users experience fast, reliable performance. Artists, individuals, and brands are already putting V3 to use in interesting ways. For example, in response to what LetzAI calls its ‘AI Challenges’, a Luxembourg restaurant chain prompted residents to create thousands of images using its model of a pizza.
In another example, LetzAI teamed with digital agency LOOP to dress PUMA’s virtual influencer and avatar, Laila, in a Moroccan soccer jersey. According to Strotz, “PUMA had struggled to make clothing look realistic on Laila. When they saw our images, they said the result was 1,000 times better than anything they had tried.”
That wasn’t the only brand intrigued by V3’s possibilities. After LetzAI posted V3-generated images of models wearing Sloggi underwear, Sloggi’s creative agency STAN Studios asked LetzAI to generate more images for market testing.
Always looking for new ways to support creators, LetzAI also launched its Image Upscaler feature, which enhances images and doubles their resolution. “Our creators can now resolve common AI image issues around quality and resolution. Everywhere Inference is pivotal in delivering the power and speed needed for these dynamic image enhancements,” noted Strotz.
Platform evolution and AI innovation without limits
As its models exceed user expectations worldwide, LetzAI can rely on Gcore to handle a high volume of requests. Confident about generating a limitless number of high-quality images on the fly, LetzAI can continue to scale rapidly to become a sustainable, innovation-driven business.
“As we further evolve—such as by adding video features to our platform – our partnership with Gcore will be central to LetzAI’s continued success,” Strotz concluded.
Photo by Tim Arterbury on Unsplash
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