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Home » Marissa Mayer will close her old AI startup, sell assets to her new AI startup

Marissa Mayer will close her old AI startup, sell assets to her new AI startup

GTBy GTSeptember 30, 2025 TechCrunch No Comments1 Min Read
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Former Yahoo CEO Marissa Meyer is closing the doors on her consumer software startup Sunshine, and is selling the company’s assets to her new AI startup, Dazzle. The news was first reported by Wired, which cited an email sent to Sunshine’s shareholders.

Dazzle is setting out to build an AI personal assistant, the report cited anonymous sources as saying, and added that all of Sunshine’s employees will move to the new company.

Almost all of Sunshine’s investors, who include Norwest Venture Partners, Felicis Partners, and SV Angel, have signed off on the deal, Wired cited the sources as saying.

Originally founded in 2018, Sunshine first launched with a subscription app for contact management, dubbed “Sunshine Contacts.” That product saw little adoption due to privacy concerns about privacy, and pretty much languished. In 2024, the service added event management and photo sharing — with a touch of AI, of course — but with little success. Both apps have been downloaded just over 1,000 times on the Google Play Store.

The company had raised about $20 million in 2020, and according to Meyer, was largely self-funded.



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