Threads, Meta’s competitor to X, now has its own Hidden Words setting that operates separately from Instagram. The feature allows you to filter out posts that contain words, phrases, or emojis you don’t want to see in feeds, search, profiles, and replies.
Previously, Hidden Words was tied to Instagram, so the filters that you entered would be applied to content on both platforms. Now you can create a separate list of Hidden Words on Threads to further personalize the content that you see on the platform without impacting what you see on Instagram.
Threads also announced that you can now set time limits for filters in instances where you don’t want to permanently block certain words, phrases, or emojis. You have the option to now set filters to expire within 30 days as a way to “snooze” them until you want to see the related posts in the app again.
For example, this setting could be helpful in situations where you’re not caught up on a TV show and don’t want to see spoilers on your feed, but want to eventually see posts related to the TV show at a later point when you’re caught up.
The move comes two weeks after the social network began testing a DM inbox that’s separate from users’ Instagram DM Inboxes. Today’s announcement and the updates to direct messages suggest that Meta may be working to make Threads more of an independent service outside of Instagram.
As Threads continues to take on X, the social network has been rolling out numerous features every month. Most recently, the company launched the ability for users to see posts from other users on the fediverse within a dedicated feed and search for fediverse users directly in Threads.
The platform is also testing spoiler text and now allows creators to use their Threads profiles to share links and track clicks.
