Instagram Threads, Meta’s X competitor, has now grown to over 350 million monthly active users, CEO Mark Zuckerberg revealed during the company’s Q1 2025 earnings call on Wednesday. That’s an increase of 30 million users since the prior quarter, where Meta reported that Threads had 320 million users.
The new figure represents increased growth, as Threads added 30 million in the first quarter of this year, compared with 20 million in Q4 2024. It’s also worth noting that in a single quarter, Threads added nearly the same number of users to its network as one of its newer competitors, Bluesky. The latter, a decentralized social app, today has roughly 35 million users.
X, meanwhile, now has north of 600 million monthly active users, according to statements made by its CEO, Linda Yaccarino, on Wednesday.
While Threads is still small in comparison to Meta’s other social apps — Facebook, Instagram, Messenger, and WhatsApp — its growth is helping to cement its place in the microblogging app ecosystem. In total, Meta says that more than 3.4 billion people now use at least one of Meta’s apps daily.
On Wednesday’s call, Zuckerberg told investors that the growth indicates that Threads “continues to be on track to become our next major social app.” He additionally noted that there’s been a 35% increase in time spent on Threads as a result of improvements to the app’s recommendations systems.
